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Inspire

Housing Market Worse Than 2008in Key Metrics, Data Shows

Jon Brooks
Jon Brooks
Aug 28, 2025
8 min read
Watch · 8

The housing market is sending signals that economists and real estate analysts have largely underestimated. By one critical measure—the number of existing home sales—the market has already slipped into territory worse than the 2008 financial crisis. In July 2025, existing home sales hit 388,000 units, the lowest figure since 1999. While some argue this isn't as severe as the Great Recession, real estate analyst Jon Brooks points out the key distinction: "It's worse. We're already feeling this type of distress." The slowdown in transaction volume is the canary in the coal mine; when sales begin to contract, everything that follows—inventory pileup, price capitulation, broader economic strain—follows predictably in its wake.

Read · 8 sections

Why Sales Volume Matters More Than You Think

The significance of the 388,000-unit figure lies not in its absolute number but in its context. Over the past few decades, the United States has experienced roughly 20% population growth. Yet the housing market is operating at the second-lowest level of existing home sales on record. This inverted relationship between population and transaction volume is fundamentally unhealthy. "When the number of existing home sales start to slow down, that is the number one indicator that everything else is about to slow down as well, including price," Brooks explains. As fewer transactions occur, inventory begins to stack up on the market. Frustrated sellers, watching homes sit unsold while carrying mortgage and carrying costs, begin cutting prices. This dynamic—fewer buyers, more inventory, descending price floors—is how markets reset. The difference now is that this reset may need to be far deeper than most are prepared for.

The Affordability Crisis That Interest Rate Cuts Won't Fix

The real estate industry and Federal Reserve have centered much of their analysis on interest rates. Hypothetical rate cuts are presented as the remedy for a faltering market. But Brooks argues this misses the core problem entirely: "We don't need interest rates to come down. We need prices to come down." The math is brutal. When you compare the median household income to median home sale prices, the disconnect becomes obvious. In Jacksonville, Florida—a city that was once genuinely affordable and drew migration specifically for that reason—the income required to purchase a home sits around $120,000. The median household income in Jacksonville is $68,000. This means that to afford a home in a market that used to be accessible to middle-class families, you now need a dual-income household or existing wealth and assets. This is the affordability crisis in its starkest form.

Federal Reserve chair Jerome Powell's rate cuts, which have been modest (25 basis points at a time), don't address this fundamental gap. Nor do they resolve the income-to-price ratio that has become inverted across the country. Worse, reducing the Fed funds rate—which controls only the short-term overnight borrowing rates between banks—doesn't automatically lower mortgage rates unless the Fed initiates quantitative easing and begins buying mortgage-backed securities on a massive scale, as they did after 2008 (spending trillions of dollars in the process). "Unless the Fed's going to go and do quantitative easing and start buying mortgage back securities," Brooks notes, "it's possible that we could see that happen. It's very unlikely to happen unless we're in an absolute crisis mode, but next year probably not going to happen." Without that intervention, interest rate policy is a sideshow. The real solution requires wages to rise and prices to fall into a new equilibrium—a process that will be painful and protracted.

New Homes Cheaper Than Existing Homes: A Harbinger

One of the most alarming reversals in the data is that new construction homes are now selling at lower prices than existing homes. This inversion has happened before—once, in 2005, right before the 2008 crash. The parallel is not coincidental. When this occurs, it signals that builders have overbuilt inventory relative to demand, and that the market is beginning to price in that excess. To move units, home builders are offering massive incentives on top of their base prices: on average, $40,000 to $60,000 worth of rate buydowns and other concessions per home. Some of the largest national builders, including Lennar (LAR), are even offering commission incentives to real estate agents on top of the standard 3% commission—sometimes as high as 5%, 6%, 7%, or even 10%, depending on volume.

The price trajectory for new homes is instructive. LAR's average selling price, net of incentives, dropped from $483,000 in 2022 to $389,000 in 2025—a loss of nearly $100,000 in just three years. Locally in some markets, builders are dropping prices by $100,000 while adding incentives on top. This decline could easily continue. "Frankly," Brooks observes, "it could drop another $100,000." The irony for buyers pursuing these incentive-laden deals is sharp: if you accept a rate buydown to 3% or 4%, that incentive is baked into your mortgage rate. You would need to remain in the home for 30 years to recover the benefit. Selling in year 10, you likely won't have recouped the difference. In many cases, taking a lower purchase price upfront is financially superior to chasing incentives.

The Overbuild Pattern Repeats

The builders' current predicament is rooted in a very human tendency: addiction to easy money and fast sales. During the pandemic and immediate post-pandemic years, real estate was a seller's market. Builders, riding that wave, overbuilt across the United States. "They got addicted to the easy money, the fast sales, and they again, they did it again. They overbuilt," Brooks says. "It's just human nature that this happens." Now they're paying the price. Companies like Lennar, which previously attempted to cut out real estate agents entirely in an effort to maximize margins, are now begging agents to return and bring buyers, offering unprecedented commission structures just to move inventory. This reversal—from antagonistic to desperate—is a real-time marker of how quickly market dynamics shift.

The Affordability Crisis Spreads Across Regional Epicenters

The housing affordability crisis has clear geographic epicenters: Florida, Texas, Arizona, Nevada, California, and Colorado are among the most severely impacted. But the pattern is spreading. Areas that had shown resilience—particularly the Northeast—are now showing early signs of weakness. As Brooks notes, "Even we're starting to see affordability issues pop up in the Northeast where we've seen some resilience. Now we're starting to see it get weaker and weaker." The spread is inevitable given the underlying affordability math. When a generation of potential buyers cannot afford to enter the market, and when builders have overinvested in supply, the correction ripples outward. Florida, with an affordability ranking of 0.52, is now less affordable than California—a stunning inversion that defies the typical cost-of-living narrative most people hold.

The data on housing market slowdowns by metro area underscores this regional deterioration. Memphis and Nashville Tennessee top the list of slowest-moving markets, followed by other mid-sized cities. Record price declines have been recorded in 39 major U.S. metropolitan areas. This breadth—not just depth—of decline indicates a systemic issue, not a localized correction.

Why Demographics Make a Reset Inevitable

Beyond the immediate data, generational demographics are pushing toward forced inventory releases. Baby boomers represent a massive cohort that owns significant real estate. Some own multiple properties. As this generation ages, more deaths and estate liquidations are inevitable. The trend of boomers holding properties for generational wealth transfer is being disrupted by the sheer number of sales that will eventually hit the market. Combined with the fact that younger generations (who would typically be the buyers for these properties) face an affordability crisis that makes purchase virtually impossible without generational wealth transfer themselves, the market faces a structural mismatch. Properties are going to be listed. Buyers simply won't have the income to absorb them at current prices. Prices will have to adjust accordingly.

What the Data Tells You Now

If you own a home, the immediate risk isn't forced sale but the need to avoid panic selling at the bottom of a protracted correction. If you're thinking of selling, timing is critical; inventory is already rising, and buyer urgency is falling. If you're a potential buyer, Brooks' message is counterintuitive but pragmatic: the arrival of a housing affordability crisis, while painful in the near term, may eventually create conditions where homeownership becomes accessible again—but only after a substantial price reset. The current trajectory suggests that reset is already underway.

Where to Go From Here

Monitor affordability metrics in your own market rather than national averages, which can obscure severe regional distress. Track new home inventory and builder incentive levels in your area—they move ahead of price adjustments. If you're a potential homebuyer, resist pressure to accept inflated prices or complex incentive structures; the market is moving in your favor, and waiting for prices to normalize may be the wisest financial move. If you're a current homeowner, focus on the long-term value of your property and your own financial security rather than paper gains. The housing market reset is already happening—not in some theoretical future, but in the sales data and affordability numbers available right now.

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Transcript

[0:00] The data that continues to come out gets

[0:02] worse and worse every week and it is way

[0:04] worse than you think. I know there's a

[0:06] lot of economists out there and housing

[0:08] experts who say things are going to be

[0:10] better. 2026 is going to get better. The

[0:12] reality is there's no chance that that's

[0:15] going to be happening, especially in

[0:16] Florida and across the United States.

[0:18] It's getting worse across the United

[0:20] States and it's spreading rapidly. the

[0:22] housing market is in trouble and we're

[0:25] going to be going over some of the data

[0:26] as why that is and what you can do to

[0:29] prepare now if you own a home or you're

[0:31] thinking about selling a home. So, the

[0:33] number one thing you want to realize is

[0:34] that this is the second lowest number of

[0:37] sales ever. This is a huge issue because

[0:40] we've had 20% population growth over the

[0:43] last few decades, but yet we're at the

[0:45] second lowest level of existing home

[0:48] sales that came out in July 2025.

[0:50] 388,000 existing home sales, the lowest

[0:53] sales since 1999.

[0:56] So, this is really bad. I know that

[0:59] people are saying, "Well, it's not as

[1:00] bad as the great financial crisis." And

[1:02] you're right, it's worse. We're already

[1:03] feeling this type of distress. And when

[1:06] the number of existing home sales start

[1:08] to slow down, that is the number one

[1:10] indicator that everything else is about

[1:12] to slow down as well, including price.

[1:14] So price drops are just waiting because

[1:17] the reality is you just have inventory

[1:18] stack and stack and stack up. As these

[1:21] home sales go down, sellers get

[1:23] frustrated, sellers start capitulating

[1:24] on their price. They start reducing

[1:26] their price and everything starts moving

[1:28] forward that way. So here's, you know,

[1:30] the nonseasonally adjusted home sales. I

[1:33] think it's a good representation of what

[1:34] happens. Of course, you could see where

[1:36] we are today and how how low we are now.

[1:39] It's not going to get fixed by Fed

[1:41] Powell reducing interest rates by 25

[1:44] basis points. That is not going to

[1:46] change overall how the consumer feels

[1:48] about housing or what is coming next for

[1:50] housing because we are ultimately in

[1:52] what's called an affordability crisis.

[1:55] It is really bad. When you look at the

[1:57] median household income versus what the

[2:00] median sales prices are, it just doesn't

[2:02] make sense for the average consumer to

[2:05] buy. In a lot of cases, it's cheaper to

[2:08] rent by about $500 a month. You don't

[2:10] have to worry about the repairs. And

[2:12] look at this. You can see this chart is

[2:14] fantastic from Visual Capitalist. You

[2:16] can see Florida gets a ranking of 0.52.

[2:18] That's one of the least affordable

[2:20] rankings out there. Um, you can also see

[2:22] that it's less affordable to live in

[2:24] Florida than it is in California, which

[2:25] is kind of mind-boggling, but this is

[2:27] from a median household income

[2:29] perspective. You can see that it's

[2:30] starting to go across the United States.

[2:32] Even we're starting to see affordability

[2:34] issues pop up in the Northeast where

[2:36] we've seen some resilience. Now we're

[2:38] starting to see it get weaker and weaker

[2:40] and it's just a common sense thing now

[2:42] that we can see look there's going to be

[2:44] epicenters like Florida and Texas,

[2:46] Arizona, now Nevada, California,

[2:48] Colorado. These are areas that are super

[2:50] unaffordable and are getting more

[2:52] challenging to do real estate business

[2:53] in. But it's going to spread across the

[2:56] United States over a period of time. So

[2:58] again, I think that we don't need

[3:00] interest rates to come down. We need

[3:02] prices to come down. That's the way we

[3:04] reset the system and let the next

[3:06] generation of home buyers actually be

[3:08] able to tap into buying real estate.

[3:10] That's how you get a healthy market. It

[3:12] is not by reducing the Fed funds rate,

[3:14] which actually, by the way, could

[3:15] actually raise interest rates because it

[3:17] could stoke inflation fears because the

[3:19] Fed only controls the short term

[3:21] overnight borrowing rates of banks.

[3:23] Okay? Unless the Fed's going to go and

[3:25] do quantitative easing and start buying

[3:26] mortgage back securities, which they've

[3:29] done in the past, trillions of dollars

[3:30] worth, it's possible that, you know, we

[3:33] we could see that happen. It's very

[3:35] unlikely to happen unless we're in an

[3:37] absolute crisis mode, but next year

[3:39] probably not going to happen, but

[3:41] reducing rates is not going to be enough

[3:43] to save the housing market moving

[3:45] forward. Now, the income you need to buy

[3:47] a house, look at this, it's about

[3:49] $120,000.

[3:50] Plus, the median household income in

[3:52] Jacksonville is 68,000. So, you have to

[3:55] have a dual income working family if you

[3:56] live here to be able to purchase or you

[3:59] already have to be wealthy and have

[4:01] assets and have this level of income in

[4:03] order to be able to purchase here

[4:05] locally. And Jacksonville, Florida used

[4:06] to be specifically a very affordable

[4:09] place. That's actually why I moved here.

[4:11] And then, as you can see, over time,

[4:12] it's just become like ridiculously

[4:14] unaffordable. So, the income required to

[4:16] keep home payments affordable is just

[4:18] with a 20% down payment. And by the way,

[4:20] we have a lending company. We do not see

[4:22] people have 20% down payments. The

[4:25] people who could afford to buy, who had

[4:27] the good credit scores, who had the

[4:29] income, they've already purchased about

[4:31] 80% of them. So now you have this

[4:33] massive wave of sellers coming on over,

[4:35] you know, fighting over this 20% that

[4:38] didn't buy yet. And those are very

[4:39] educated people. They're going to be

[4:41] negotiating with you. So again, we think

[4:43] that prices will come down and um income

[4:46] to buy a house is out of control. We

[4:48] need to see wages go up and we need to

[4:50] see prices come down to get into more of

[4:52] an equilibrium. This is a crazy chart.

[4:54] New houses are now cheaper than existing

[4:57] homes. This is a massive red flag. This

[5:00] actually uh only happened one other

[5:02] time. You can see here in 2005, you

[5:05] know, right before the crash, this type

[5:07] of experience happened also. So, not

[5:09] only are the new homes less expensive

[5:12] now, but they're also offering on

[5:13] average 4050 $60,000 worth of incentives

[5:17] and rate buyowns. And so, we think the

[5:19] existing home inventory will start

[5:21] falling. We know that new home sales

[5:22] inventory prices are falling. And the

[5:24] incentives that the builders are giving

[5:26] are just absolutely incredible. But this

[5:29] this, you know, inflection point here is

[5:32] a huge red flag for the housing market.

[5:35] And we think that this could continue.

[5:37] We think that the prices are simply just

[5:38] going to have to come down both across

[5:40] the board between existing homes and new

[5:42] homes. Regardless of where you are, but

[5:44] especially in areas that are that are

[5:45] overbuilt and they've overbuilt across

[5:48] the United States, the home builders,

[5:50] the national home builders across the

[5:52] United States, they got addicted to the

[5:54] easy money, the fast sales, and they

[5:56] again, they did it again. They

[5:57] overbuilt. Uh it's just human nature

[5:59] that that this happens. So, here's LAR,

[6:03] which is a very difficult uh company to

[6:05] work with if you're a real estate agent.

[6:06] First they tried to cut out the real

[6:07] estate agent. Now they're begging real

[6:09] estate agents to come back and bring

[6:11] buyers to their brand, even offering

[6:12] incentives on top of the 3% commission

[6:15] the agents get. They actually sometimes

[6:16] offer five, six, seven. I've seen even

[6:18] 10 times uh 10% commissions depending on

[6:21] how many you sell in the community. But

[6:24] the this is LAR's average selling price

[6:26] net of incentives. It's dropped, look at

[6:29] this, 2022 from 483,000 all the way down

[6:33] to 389,000. We're talking almost

[6:36] $100,000 just within 3 years. That is

[6:38] significant amount of drop and it

[6:41] frankly could drop another h 100,000

[6:43] here. Locally, we see some of the

[6:45] builders are dropping their inventory

[6:47] price by $100,000 and offering the

[6:50] incentives. So, if you're a buyer out

[6:52] there looking to buy, the only problem

[6:54] that you have is if you get that rate

[6:56] buy down to 3 to 4%, you would have to

[6:59] stay in that house for basically 30

[7:01] years because that incentive is built

[7:03] into your rate. And you would have to

[7:05] stay there an extremely long period of

[7:07] time to be able to see that actual

[7:09] benefit come to fruition. Because if you

[7:11] go to sell in year 10, chances are that

[7:14] you won't have made up the difference.

[7:15] It's sometimes better actually to take a

[7:17] lower price than it is to get the

[7:19] incentives on the rates depending on the

[7:21] time frame that you're going to be

[7:23] living in the house. But ultimately, the

[7:24] builders are screaming from the

[7:26] rooftops, "We need help." They're going

[7:27] to the administration saying, "We need

[7:29] help. We need to keep pushing, you know,

[7:32] pushing our inventory," which is super

[7:33] ironic because they told us the entire

[7:35] time, the media that there's this

[7:37] housing shortage. How can there be a

[7:39] housing shortage when all the builders

[7:41] are screaming fire already and it's only

[7:43] been a few years? There is no housing

[7:45] shortage. What there is is there's an

[7:46] affordability shortage. There's a

[7:48] there's not affordable houses. They're

[7:50] not built. Look at the price points

[7:52] they're building these in, right?

[7:53] $500,000 house. That's not what

[7:57] consumers can afford right now when they

[7:59] make only 60 $70,000 a year, right? And

[8:02] even that's pretty good for a household

[8:03] income. They can they can afford usually

[8:05] in the $200 to $300,000 price point. So,

[8:07] I really think again we have an

[8:09] affordability crisis. We don't have uh

[8:12] an under supply crisis here. We

[8:14] obviously it's the opposite when you see

[8:15] inventory just start to stack up. This

[8:18] is the highest inventory that we've had

[8:20] of new single family homes for sale

[8:22] since October 2007. So I know people say

[8:25] it can't happen again. It can't happen

[8:26] again. Of course it can happen again.

[8:28] Actually it's happening again right now

[8:29] in the FHA world which is the government

[8:32] just continues to create programs to

[8:36] extend and delay losses in the housing

[8:38] market propping up the entire market. I

[8:40] mean, FHA, you can do loan loss

[8:42] mitigation um workouts and basically add

[8:45] your payments to the back end of the

[8:47] mortgage and it's a huge problem. It's

[8:49] keeping properties that should have been

[8:51] coming on the market in distress from

[8:53] coming onto the market, pushing prices

[8:55] absolutely continued up. And they've

[8:57] been doing this all the way back since

[8:59] 2020. And they came up with these

[9:01] programs to keep people in their houses.

[9:03] And we have not had a normal

[9:05] unmanipulated housing market for a very

[9:08] long time. And if you did, if the

[9:10] government wasn't buying these mortgage

[9:12] back securities or having these workout

[9:13] programs to keep people in their houses,

[9:16] we would be seeing a completely

[9:17] different market here today that would

[9:19] be pretty much double as worse of what

[9:21] we're seeing right now already when

[9:23] we're not even seeing distress and we're

[9:24] seeing assets near all-time highs when

[9:26] we think about the stock market,

[9:28] Bitcoin, and other asset classes. So,

[9:30] look, our expectation is that real

[9:32] estate is seasonal and we think that the

[9:35] going into the end of the year and going

[9:37] into early next year, we're going to see

[9:40] inventory continue to stack. We're going

[9:43] to see prices come down across the

[9:45] board. We think it's going to hit the

[9:47] majority of the markets across the

[9:48] United States, and it's going to get

[9:50] worse from here on out going into next

[9:53] year. And next year, we're going to see

[9:54] this wave of foreclosures because

[9:56] October 1st, these FHA and VA workouts

[9:59] are no longer going to be allowed. It's

[10:01] going to be much more difficult and

[10:02] we're going to finally see the

[10:03] foreclosures backlog start to hit the

[10:06] markets moving forward. So, here's the

[10:09] reality. Prices are already starting to

[10:10] drop. So, again, I still don't

[10:12] understand why we see a lot of housing

[10:13] experts and economists come out and say,

[10:15] "Oh, everything's fine. It's getting

[10:16] worse every single month." Home prices

[10:18] fell on a record 39 major US metros in

[10:21] July. And you can see that that was, you

[10:24] know, that's the worst it's been in

[10:26] basically a decade. And we expect this

[10:28] to continue to move up and move uh move

[10:31] prices down, you know, as as headlines

[10:33] start to come out. What's really

[10:34] concerning is the pending home sales.

[10:36] Home sales are just grinding around

[10:38] along the bottom there, and we expect

[10:40] them to actually go a little bit lower.

[10:42] It's felt really awkward if you're a

[10:44] real estate agent or if you're looking

[10:46] to even sell your house, if your house

[10:47] is not in mint condition. And I will say

[10:49] this, there are pockets of areas that

[10:51] are very unique, like Jacksonville

[10:53] Beach, let's say, for example, or

[10:55] Neptune Beach, where there's a limited

[10:57] supply of inventory, the housing is

[10:59] beautiful, it has ocean views, and

[11:01] there's really not a lot of inventory to

[11:04] compete with. Those type of areas are

[11:06] going to keep up a little bit better,

[11:07] but they will eventually get hit. But

[11:09] the problem is across the board, the

[11:11] pending home sales coming down this

[11:13] much, the inventory is going to stack

[11:15] and we expect it to be a challenge

[11:17] moving forward through the end of the

[11:18] year. Of course, if you're a real estate

[11:19] agent, you feel this. You're starting to

[11:21] see it every single day. Maybe you've

[11:23] had your head in the sand for the past

[11:25] few years and just ignored what's been

[11:27] happening since 2022. But if you haven't

[11:30] change your business soon, your business

[11:32] model and what you're spending and how

[11:33] you're doing business, then you could be

[11:35] in real trouble starting now. Basically,

[11:38] I we're starting to see a lot of

[11:39] distress amongst real estate agents and

[11:41] able to sell the properties that they're

[11:43] listing. Now, this is where new home

[11:45] prices are dropping the fastest. Okay.

[11:48] So, obviously, we're seeing Little Rock,

[11:50] Austin, Witchah, Jacksonville,

[11:52] Jacksonville is where I'm at. We

[11:54] definitely see prices coming down 7.81%.

[11:57] It's it's about double that in reality

[11:58] from this chart. Um, this comes from

[12:00] realtor.com. Cape Coral, another Florida

[12:02] location. Colorado Springs for sure.

[12:05] California, Virginia, um Tulsa,

[12:08] Nashville. So, we are starting to see

[12:10] these new home prices come down pretty

[12:12] significantly across the board and the

[12:15] unaffordable areas are getting hit the

[12:16] hardest. The areas where they built the

[12:18] most, where there was the most

[12:19] speculation, and frankly, there's a lot

[12:21] of tourism, right? The Airbnb markets

[12:23] and the speculators moved in to try to

[12:25] make as much money as possible, and

[12:27] they're getting crushed. I'm really

[12:29] excited. I have a guest coming on about

[12:31] the Airbnb market to tell you

[12:33] everything, the insides out of what is

[12:35] going on inside of the Airbnb across

[12:37] Florida and across the United States,

[12:39] what they're seeing on the ground with

[12:41] data. Be on the lookout for that. But it

[12:43] is a bloodbath to say the least in terms

[12:46] of what they're paying for maintenance

[12:49] and, you know, to run their Airbnbs

[12:52] versus, you know, the insurance and

[12:53] everything like that versus what they're

[12:54] getting. Especially when you see the

[12:56] occupancy drop so significantly, it

[12:59] really impacts your market. And so I

[13:01] think Jacksonville is in for a crash. I

[13:03] know so a lot of people disagree on

[13:05] this. You can think what you want, but

[13:06] the data is all pointing towards a

[13:08] crash. I don't see a way around it. A

[13:10] crash is a technical 30% drop from the

[13:12] peak. Okay? So we peaked in October of

[13:15] 2022 here in Jacksonville, and we're

[13:17] already down about 15%. So we're in a

[13:19] technical correction. And I know nobody

[13:21] wants to talk about it because it's not

[13:23] good for business, some people say, but

[13:24] you have to be real on what's going on.

[13:26] You need to be able to communicate it to

[13:28] to your sellers. And be real because you

[13:31] need to adjust your business plan. You

[13:33] need to participate in the market. You

[13:34] can't just pretend things are not going

[13:37] well and uh you know, expect that

[13:38] reality is not going to catch up with

[13:40] you. You need to get real on what the

[13:43] prices are doing and then adjust as much

[13:44] as possible. And sellers need to be

[13:46] realistic about the price of their home.

[13:48] I mean, if your house is outdated and

[13:50] there's 10 other houses in your

[13:52] community for sale, I mean, you need to

[13:53] get real. You have to drop that price

[13:55] really significantly to get a buyer. And

[13:56] the good news is because it's an

[13:58] affordability crisis, if you drop it to

[14:01] the price where you know buyers will be

[14:04] interested, you will get three or four

[14:06] offers right there on the spot. We see

[14:08] that happen all the time. Once the price

[14:10] hits where the market will accept it,

[14:12] you will get multiple bids. Again,

[14:15] because it's an affordability crisis,

[14:16] it's not that the demand is not there.

[14:18] the demand is there. It's just so

[14:19] expensive for people that they're

[14:21] doubling and tripling up living in

[14:22] apartments together, living in sun

[14:24] rooms, you know, moving back in with

[14:26] their parents, things like this, just

[14:28] because the prices are so crazy. So, I

[14:30] think it's a really good thing that

[14:31] prices are moving down. The one thing

[14:34] that is not being talked about enough is

[14:37] this natural population growth is

[14:39] horrendous. This natural increase in

[14:42] births minus deaths. You can see this in

[14:44] the United States versus the

[14:45] immigration. And I mean the immigration

[14:47] was insane. I mean open borders was just

[14:49] out of control, right? But we're not

[14:51] having enough people in the United

[14:53] States have kids and have household

[14:54] formation. And this is really bad for

[14:57] housing. And what we're seeing is people

[14:59] are are starting to it's because it's

[15:00] like too expensive to buy house. It's

[15:02] too expensive to get, you know, student

[15:04] loans, things like this. It is not the

[15:06] same as it used to be when you look at

[15:08] the ratios. And frankly, what's going to

[15:11] make it worse is that 5,000, it's

[15:13] estimated between 5 to 6,000 boomers per

[15:16] day were start passing away between now

[15:20] and 2035.

[15:22] And they all they have the majority of

[15:24] the wealth in real estate. So, let's

[15:25] look into this. You can see that the

[15:27] boomers are this uh this segment right

[15:29] here, and they own the majority of of

[15:32] real estate. And then you have Gen X and

[15:34] Millennial and the silent generation. So

[15:36] this trillions of dollars will be passed

[15:38] down or evaporated into basically

[15:41] retirement communities or assisted

[15:43] living facilities. And these these folks

[15:45] are passing away. Their inventory they

[15:47] own in some case these boomers own four

[15:50] houses 3 2 1 and they're starting to

[15:52] sell their rental properties and things

[15:54] like that. Them passing away means that

[15:56] you know 70% of these houses when

[15:59] somebody dies are are sold. They're not

[16:01] kept within the family. And this

[16:02] demographic shift is going to be insane.

[16:05] So we have a lack of births and then we

[16:07] have more deaths of just this generation

[16:09] that are going to push housing downward

[16:12] long term. So I don't think we're going

[16:14] to have we have this housing shortage

[16:16] that you know all this news and media

[16:18] are talking about. I think it's actually

[16:19] the opposite and I think it's going to

[16:20] get really painful to own real estate

[16:22] long term. Um if this continues to be

[16:25] the trend now of course there will

[16:26] always be intervention by the government

[16:28] if things go too haywire. So this is to

[16:30] hedge that by saying if the without

[16:32] government intervention I think that we

[16:34] can see a real downturn here that's

[16:35] worse than the great financial crisis

[16:40] and the leading indicators are negative.

[16:41] This is from Charles Schwab Bloomberg uh

[16:44] just you know a week or two ago but

[16:46] there's basically people are not feeling

[16:49] positive about the economy. things are

[16:51] really expensive and people are starting

[16:54] to experience job loss. And so we are at

[16:56] basically a low level that we were in

[16:58] 2009 and it doesn't even feel like we've

[17:00] been hit yet at all with any struggle

[17:03] and stress just because the stock

[17:05] market's kept up and actually risen so

[17:08] much. So we think, you know, this is an

[17:10] outlook that's really negative. We think

[17:11] that AI companies are going to continue

[17:13] to crush it as they replace employees.

[17:15] But the real economy is going to get,

[17:18] you know, absolutely decimated here

[17:20] because if you're talking to the average

[17:22] person, they are not doing so well

[17:23] financially and that's going to impact

[17:25] the housing market and their ability to

[17:27] purchase. Now, Florida is definitely the

[17:29] canary in the coal mine. We are probably

[17:30] the worst set up for this, especially

[17:32] for the deaths. We have about 22% of our

[17:35] population is our boomers are older

[17:38] which is a large it's a significant

[17:40] amount of the population but you can see

[17:42] here's the 10 slowest housing markets in

[17:44] the United States from realtor.com you

[17:46] know Miami or Orlando's getting

[17:48] absolutely crushed because they really

[17:50] overbuilt that area Jacksonville Florida

[17:52] Tampa Florida and then other hot spots

[17:54] like Raleigh that was a tech hub we saw

[17:56] a lot of growth there and now it's

[17:57] actually moving backwards. Um Nashville

[18:00] Tennessee is number one which is wild.

[18:02] So, we're probably going to see a little

[18:04] bit more of a slowdown. So, this is

[18:05] actually going back to a normal number

[18:07] that, you know, when I was selling real

[18:09] estate from 2016 to 2019, it wasn't

[18:12] unusual to have a house on the market

[18:13] for 60, 90, 120 days. So, we're just

[18:16] going back into a normal environment.

[18:18] It's just happening very quickly.

[18:20] Usually, real estate does not correct

[18:22] this quickly. It's a very slow step

[18:25] every single month. Uh, this is moving

[18:27] really, really rapidly and basically

[18:29] like doubling very quickly. Now, this is

[18:31] the home values that dropped. So,

[18:33] markets with the biggest drop in home

[18:35] values over the last year. 13 in

[18:37] Florida, two in Texas, and one Arizona.

[18:39] So, you can see that home prices are

[18:41] coming down, which again is a good thing

[18:43] for if you're a home buyer, but we need

[18:45] to see prices come down quite

[18:46] significantly more based on what we're

[18:48] seeing to get buyers back to the table

[18:50] and start having transactions. We'd love

[18:52] to see what you see in your

[18:54] neighborhood. Are you seeing more for

[18:55] sale signs? What's happening in your

[18:57] market specifically? As always, please

[18:59] subscribe and like and comment.

[19:01] Definitely helps out the channel. If you

[19:02] want to get more information that I

[19:04] can't talk about on YouTube, go down

[19:06] below and subscribe to my Substack

[19:09] newsletter. You'll get a notification

[19:10] every single time I put a video out.

[19:12] Love hanging out with you guys. Thanks

[19:13] for your comments and feedback on my

[19:15] channel. Pakistan.

Jon Brooks
ArtistJon Brooks

Jon Brooks teaches Stoicism as a daily practice — not as philosophy you read about, but as something you train, the way you'd train a skill in the gym or on the mat.

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Housing-marketAffordability-crisisReal-estate-2025Market-correctionEconomics

Got Questions?

Frequently Asked Questions

In terms of sales volume, yes—July 2025 recorded the lowest existing home sales since 1999, meeting and exceeding some 2008 metrics. The difference is that economists largely didn't predict this contraction, whereas the financial crisis had more visible warning signs.
No. The core issue is an affordability crisis—median home prices are disconnected from median household incomes. Interest rate cuts only address borrowing costs, not the fundamental price-to-income gap. Prices must reset downward for the market to rebalance.
Builders overbuilt inventory during the pandemic boom and now face excess supply. To clear inventory, they're pricing new construction below existing homes and adding $40,000-$60,000 in incentives like rate buydowns. This inversion last occurred in 2005, right before the 2008 crash.
It reflects an affordability crisis: in Jacksonville, median household income is $68,000, meaning you need a dual-income family or existing wealth to purchase. This ratio has become inverted across multiple U.S. markets, blocking generational wealth-building through homeownership.
Typically no. A 3-4% rate buydown requires 30 years in the home to recoup the benefit. If you sell within 10 years, you lose money. Taking a lower purchase price upfront is usually more financially prudent than chasing incentives.
Memphis and Nashville, Tennessee lead slowest-moving markets, followed by other mid-sized cities. But distress has spread to previously resilient areas like the Northeast, with 39 major U.S. metros recording record price declines.

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