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Watch

Why Housing in 2025 Is Worse Than the 2008 Crisis

Jon Brooks
Jon Brooks
Jun 24, 2025
7 min read
Watch · 8

Jon Brooks runs the numbers the way a musician reads a score—looking for the pattern that explains everything else. He's spent years watching the housing market, but what he sees now has moved beyond concerning. The data from June 2025, laid against June 2006, tells a story the financial press keeps getting wrong: this isn't another bubble bursting. It's worse. His Jacksonville neighborhood makes the case concrete. A home he purchased in 2020 at a 2.75 percent rate carries a $3,200 monthly payment. The same house today would cost $200,000 more and carry a 7 percent rate, pushing the payment to $10,000 or $11,000. "Who can afford that?" he asks. "Those jobs don't exist here. You'd have to make three or four hundred thousand dollars. There's very, very few people who make that money in Jacksonville." This is the hinge on which the entire market now turns. The story isn't about housing prices. It's about who can actually buy a home.

Read · 7 sections

Why Do These Charts Rhyme—But Dangerously?

When Brooks pulls up the median home sale price charts side by side—2003 to 2008 versus 2020 to 2025—they rhyme. Both show aggressive climbs. Both peak. Both suggest fragility. Analysts have seized on this visual: "See? It's different this time. The setup isn't the same." But when you walk through the actual numbers, the argument collapses.

June 2006: median home price $246,000, 30-year fixed mortgage rate approximately 7 percent. June 2025: median home price $416,000, 30-year fixed mortgage rate approximately 7 percent. That 69 percent price increase, paired with an identical mortgage rate, is the central fact. In 2006, it was possible for a working person in a mid-tier American city to buy a home. Today, that's becoming rare.

The comparison extends beyond price and rate. Housing inventory in 2006 was 6.8 months of supply—meaning it took roughly six or seven months to move available inventory. Today, national inventory sits at 4.4 months. In Jacksonville, it's climbing toward six, seven, or eight months and rising daily. Foreclosure rates in 2006 were 1 percent. Today, they're listed at 49 percent of loans. The difference: government programs have been suppressing foreclosures for years through FHA, VA, and conventional loan loss mitigation. As those programs expire, foreclosures will begin flowing through the system.

Positive equity—the cushion that keeps a homeowner stable in a falling market—was 90 to 95 percent of mortgage holders in 2006. Today, it's 98 percent. That should feel reassuring. But Brooks articulates the hidden danger: equity can quickly evaporate. When a market corrects sharply, that cushion disappears with it. And when the person holding the mortgage can't absorb the loss, they walk.

How Much Has Consumer Debt Exploded?

Here's where 2025 becomes genuinely worse than 2006. Consumer debt has swollen by 28 percent, according to New York Fed household debt and credit data. In 2008, household debt topped out at $13.8 trillion. In Q1 2025, it reached $17.7 trillion. That's nearly $4 trillion of additional consumer debt in seventeen years—not adjusted for inflation, not accounting for population growth. It's a raw, massive increase in the amount of money Americans owe.

The composition matters. Mortgage debt is up 27 percent. But the real damage lies elsewhere:

  • Auto loans have doubled (up 100 percent)
  • Student loans have increased 167 percent
  • Credit card balances remain stubbornly elevated
  • Buy-now-pay-later—once a fringe phenomenon—is now offered at Costco
  • Student loan delinquencies are rising

People are strapped in ways they weren't before the last crisis. The median age of a home buyer today is 38 years old. Most of them are getting money from parents or an inheritance to close the purchase. Homeownership, which was once an entry point into the middle class for young families, has become an endgame move for people already deep into their careers. Those under 38, carrying student debt and facing these prices, are largely locked out.

What's the Fraud Layer This Time?

In the 2000s, the fraud was stated income. Lenders issued mortgages to people who couldn't prove income. Brokers and real estate agents collected fees on volume, not sustainability. It was a machine that churned out toxic assets.

This time, the fraud is stated occupancy. Research suggests 33 percent of mortgages originated in recent years involved borrowers telling banks they'd occupy the property—when they actually intended it as an investment rental or Airbnb. People went out buying four, five, six, seven, eight homes, turning them into rentals for cash flow. The ones still holding those portfolios are now regretting not selling last year. Costs—insurance, taxes, maintenance, repairs—have climbed. The properties are illiquid. It costs 6 to 8 percent to exit through realtor fees and closing costs. They're stuck.

Are Builders Sounding Alarms?

Builders act as leading indicators. They see demand before it shows up in housing sales. KB Home, one of the largest residential builders, reported earnings with a 20 percent share price decline from the beginning of 2025. Their stated concerns: consumer affordability, high mortgage rates, and low spring demand. These aren't cyclical concerns. These are the conditions that trigger structural contraction.

Where Is the Crisis Already Spreading?

The crisis isn't distributed evenly. It's concentrated regionally—Florida and Texas first—and spreading outward. The Southeast is showing acute stress. Austin, Phoenix, Atlanta, Houston, Charlotte: cities that absorbed remote workers during the pandemic boom are now showing inventory spikes and demand collapse.

In places like Jacksonville, inventory is skyrocketing while prices, so far, hold. But they won't, Brooks argues, because the buyer has vanished. Institutional investors—the money that could have propped up markets—have already withdrawn. By 2012, institutional investors had begun buying single-family homes at scale, stabilizing prices and creating artificial demand. That backstop is now gone. The market's only remaining support is the retail buyer, and that buyer is debt-strapped, priced out, and increasingly likely to be unemployed.

What's the Endgame?

Brooks sees price corrections of 30 to 40 percent in overheated regional markets, particularly the Southeast, Texas, and Florida, where inventory is already skyrocketing. Those corrections will ripple outward as word spreads and people factor in the realities of affordability.

Those who bought property as investments will face forced liquidation. Renters waiting for affordability will eventually get it—but possibly after a brutal reckoning for those trapped in overvalued properties. Builders will slow further. Employment will suffer. The feedback loop will tighten. Jobless claims are already rising. If those claims continue to deteriorate—even if the Fed cuts interest rates—the job issues will remain the primary constraint on buyer capacity.

Where to go from here

If your market hasn't shown pain yet, watch for the leading indicators: accelerating inventory, builder earnings misses, rising jobless claims. These precede price correction by months. Regional spreads matter. A market showing six, seven, or eight months of inventory supply is showing distress signals. A market showing rapid inventory growth is next.

If you're considering a purchase, the data suggests patience. Prices may need to fall significantly to align with actual purchasing power and local wage levels. Renting while monitoring these indicators allows you to enter when markets stabilize at more sustainable prices and valuations match fundamentals.

For those already holding property purchased as an investment, the question isn't whether to panic but how to position. Properties that made sense at zero percent financing and appreciation-driven cash flow don't make sense at 7 percent rates and rising vacancy. Some of these positions are no longer viable.

For the broader economy, the central question is whether the consumer—already debt-saturated, job-insecure, and priced out of homeownership—can hold the line long enough for a soft landing. The data Brooks presents suggests otherwise. The housing crisis isn't coming. It's already here in Jacksonville, spreading through Florida and Texas, and waiting for the moment when the pattern becomes undeniable everywhere else.

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Transcript

[0:00] It's obvious to me, but may not be

[0:02] obvious to the media or other people who

[0:03] aren't paying attention, but it is worse

[0:05] than 2008 from a housing perspective,

[0:08] especially in Florida and Texas, and

[0:09] it's just a matter of time before it

[0:11] impacts your state, too. Comment below

[0:13] where you're at. We're going to dig into

[0:14] some awesome data today that's going to

[0:16] give you everything you need to know

[0:18] about the housing situation here in the

[0:20] United States and in specific areas of

[0:22] the country that's going to make a big

[0:24] difference for you and your family. So,

[0:25] let's jump in. Now, everybody says it's

[0:27] not it's way different than it was

[0:28] before. Yes, it is way different in the

[0:31] fact that it's worse than the 2003 to

[0:34] 2008 runup. So, here's two charts of the

[0:36] median sale price of houses sold in the

[0:38] United States. This one's from 2003 to

[0:40] 2008. This other one's from 2020 to

[0:43] 2025. Obviously, they kind of rhyme with

[0:46] each other. They're not perfect, but

[0:48] people keep saying it's really

[0:49] different. Everything is completely

[0:50] different. The setup's not the same.

[0:52] Well, let's dig into the actual numbers.

[0:54] Here we go. Here's the comparison of why

[0:56] it's worse. the US housing and economic

[0:58] comparison. So, let's look at June 2006.

[1:01] The median home sales price was

[1:03] $246,000.

[1:05] Today, it's $416,000,

[1:08] which is wild. The 30-year fixed

[1:10] mortgage rates are pretty similar,

[1:12] actually, between these two periods.

[1:13] Home ownership rate is, you know, it's

[1:16] gone down just quite a little bit. Maybe

[1:17] that extra 3% picked up was the

[1:19] institutional investors. Housing

[1:22] inventory month supply, it was 6.8

[1:24] months, so it took longer. But right

[1:25] now, we're seeing rapid amount of

[1:27] inventory coming onto the market and

[1:29] we're still at 4.4 month supply. Here

[1:31] locally in Jacksonville, we're pushing

[1:33] six, seven, eight month supply. I mean,

[1:35] it gets worse every single day.

[1:36] Foreclosure rate 1% in 2006 versus 49%

[1:42] of loans. Well, why is this? They

[1:43] haven't been foreclosing on loans for

[1:46] the last few years because of FHA, VA,

[1:49] you know, loan loss mitigation programs.

[1:51] Even for conventional loans, they're not

[1:53] foreclosing on them. And that will start

[1:55] coming through at uh the next end of the

[1:57] year, next few months here. So then

[1:59] positive equity position. This is what

[2:01] gets me. A lot of people say, "Well,

[2:02] there's so much equity in these homes,

[2:04] right?" Well, equity can quickly

[2:06] evaporate in a lot of situations. So 90

[2:09] to 95% of mortgage holders in June 2006

[2:12] had a positive equity position. 98% of

[2:15] mortgage holders in June 2025, so very

[2:18] similar mortgage loan delinquency. We

[2:20] just talked about the delinquency.

[2:21] They've actually it's gotten so bad on

[2:23] the FHA side that they stopped reporting

[2:25] the data back in February. Unemployment

[2:28] rate 4.6% in June. We're starting to see

[2:31] unemployment creep up here in June 2025.

[2:34] Bankruptcy filings are low um today

[2:37] versus that time period, but we're

[2:38] starting to see more bankruptcy filings

[2:40] come through. And a percentage of homes

[2:43] own free and clear, 32% versus 38%.

[2:46] That's great and I'm wonderful to see

[2:48] it. That doesn't mean they won't see

[2:49] distress out there. five-year equity

[2:51] runup before each peak. The median price

[2:53] growth was 38% 179 to 246 and now it's

[2:59] 317 to 416 which is 32%. So we obviously

[3:02] saw a massive run up and then the home

[3:05] price to income growth. So this is you

[3:07] know 3.2 to 4.7 and 4.0 to 5.6. The gain

[3:12] in equity drivers really important right

[3:15] we had easy credit back in the day and

[3:17] speculations. There's the stories of,

[3:19] you know, the strippers being able to

[3:20] buy three or four houses, the ninja

[3:22] loans, the no income, no job type of

[3:24] loans just to get those collection of

[3:26] the fees from mortgage brokers and real

[3:28] estate agents. It's ridiculous. Equity

[3:30] gain drivers this time was that there

[3:33] was massive stimulus, zero interest rate

[3:35] policy for a couple of years, cheap,

[3:37] cheap debt that people could buy and

[3:39] then speculation 2.0. I cannot tell you

[3:42] how many people are speculating on this

[3:44] real estate market either between the

[3:46] Airbnbs or the single family rentals

[3:48] where people, you know, were going out

[3:50] buying four, five, six, seven, eight

[3:51] homes, turning them into rentals,

[3:53] getting a little bit of cash flow. The

[3:54] ones who are holding them now are

[3:55] absolutely regretting that they didn't

[3:57] sell last year and they're basically

[3:59] holding an asset that has increased

[4:01] costs on the rentals, right? insurance,

[4:03] taxes, all of that, repair costs, and

[4:06] they're stuck in these properties

[4:07] because it's an illquid thing, and it's

[4:09] it's expensive to sell real estate,

[4:10] right? It costs 6 to 8% once you look at

[4:12] all the closing costs and the real

[4:14] estate agent fees. So, the equity gain

[4:15] drivers are pretty much similar. The

[4:18] loan quality is different, right? You

[4:19] had stated income before now, but now

[4:21] you have stated occupancy issues where

[4:23] people saying they're occupying them,

[4:24] but they're actually not, and they're

[4:26] using them as an an investment property.

[4:29] And there's studies out there that say

[4:30] 33% of loans out there right now that

[4:32] were originated the past few years were

[4:34] stated occupancy issues where they were

[4:36] basically defrauding the bank saying

[4:38] that they were living in it when they

[4:39] really weren't on the time of closing.

[4:41] So here's I mean here's the thing like

[4:43] you it does not look that different from

[4:46] 2006 and it's much worse than it

[4:49] actually is back then on in in various

[4:52] forms and fashions especially the

[4:54] affordability crisis. So let's look at

[4:56] the main factor. This is number one

[4:58] factor that is makes it completely

[5:00] different. Debt is up for the consumer

[5:03] by 28%.

[5:05] Right? So 2008 peak was 13.8 trillion.

[5:09] 2025 Q1 was 17.7 trillion. This comes

[5:12] from the New York Fed household debt and

[5:14] credit report. The debt type mortgages

[5:17] obviously has 27% increase in the in the

[5:20] amount of debt that they have there.

[5:22] Credit cards is significant. Obviously

[5:24] we see the buy now pay later stuff. Even

[5:26] Costco is starting to do it. It's pretty

[5:27] sad. The consumer is so strapped for

[5:29] cash. Student loan delinquencies, all of

[5:31] that are playing into it. Auto loans up

[5:33] 100%. Wow. Um, student loans up 167%.

[5:39] So, you know, consumers are just getting

[5:40] hurt. That's why the median age of the

[5:42] home buyer today is 38 years old. And

[5:45] usually they're getting money from their

[5:46] parents or an inheritance to be able to

[5:48] purchase. But it's frankly worse, guys.

[5:51] This is way worse than it was in 2008

[5:54] from a debt perspective. And obviously

[5:56] debt is going to impact how much

[5:57] somebody can afford a home. Who can

[5:59] actually buy a home? You ask yourself

[6:01] that question in today's market, right?

[6:03] I bought my house back in 2020 and got a

[6:05] 2.75% rate. My payment is $3,200 and I

[6:09] live in a beautiful country club

[6:11] community. That same house is $200,000

[6:14] higher and the rate is around 7%. Your

[6:17] payment's like 10 $11,000. Who can

[6:20] People don't make that type of money in

[6:22] my city in Jacksonville, Florida.

[6:24] There's very few. You'd have to make

[6:25] three $400,000 to be able to afford a

[6:27] house in my neighborhood. Now, those

[6:29] jobs don't exist here. There's very,

[6:31] very few. So, you wonder who is the

[6:32] actual buyer. They have to come from out

[6:34] of state. Well, if they're not

[6:35] relocating and the people locally have

[6:37] too much debt, there's there's no buyer

[6:39] for it. So, that person's going to be

[6:41] stuck in that house or they're going to

[6:42] have to have a massive price drop on the

[6:45] property by 30 40%. And I know those

[6:48] numbers sound terrifying, but that's

[6:50] where we're seeing things heading right

[6:51] now at this current moment. So, let's

[6:53] jump in because I think it's really

[6:54] important to look at the builders. The

[6:56] builders are a leading indicator.

[6:57] Builders uh put out a ton of data of

[6:59] what's going on with them. So, this is

[7:01] KB Home. They reported yesterday and

[7:03] their share prices are down 20% from the

[7:06] beginning of the year. Here you can see

[7:07] their price chart, but they did actually

[7:09] quite well on earnings because they're

[7:10] diversified from around the country and

[7:12] not every part of the country is doing

[7:13] that bad. It'll eventually spread

[7:15] everywhere as the news gets out. But

[7:17] their major concerns are this. This is

[7:18] what they said. consumer affordability,

[7:20] high mortgage rates, low lower spring

[7:22] demand are the massive issues and KB

[7:25] homes trimmed their fullear guidance due

[7:27] to lighter demand during the spring

[7:29] season. The positives that they said

[7:32] were going on were basically the build

[7:33] time is back to pre2020 numbers. So,

[7:35] they're building properties in 120 days.

[7:37] It's no longer taking them about a year.

[7:39] And maintaining transparency and pricing

[7:41] to buyers. So, when a buyer comes

[7:42] through, they're just telling them

[7:43] straight up, hey, here's the price.

[7:45] Here's what the fees are going to be.

[7:46] Like, they're not doing any tricks or

[7:47] anything like that. They are giving

[7:49] massive incentives to the consumer. And

[7:52] so here's the new price decline from

[7:53] LAR. This is what they reported the

[7:56] other week. So they reported their new

[7:57] home prices declining 24.4%

[8:02] from the peak, which is absolutely wild.

[8:05] And we expect that those declines will

[8:07] come in, you know, even more into the

[8:10] future as more inventory hits the

[8:13] market. And here's the other part of it.

[8:15] Not only are prices coming down, but

[8:16] they have to give sales incentives,

[8:18] right? So, this is, hey, we'll buy down

[8:20] your interest rate by two points, two

[8:23] percentage points. We will pay for your

[8:25] closing cost, things like that to to be

[8:27] able to help them out. And here's the

[8:29] map of pain. So, this is the housing

[8:31] market weakness triggers Lenard to offer

[8:32] their biggest incentives since 2009. So,

[8:34] we're already there. I mean, this is the

[8:36] thing. Like, some people can't even

[8:37] believe that we're even having this

[8:39] conversation, especially people in the

[8:40] northeastern areas that didn't have this

[8:42] spike. But people who are in the cities

[8:44] with that spike in 2020 to 2023, they

[8:48] are just they have to come down. Those

[8:51] prices have to come down. And so new

[8:53] homes are skyrocketing for sale. This is

[8:56] for the whole United States. So we're at

[8:58] November 2005 levels already. My point

[9:01] is this. We are haven't even seen any

[9:04] pain really in the housing market up

[9:06] until this point. Yes, the stocks are

[9:08] done because the projections are moving

[9:10] forward. We're not going to see pain

[9:11] until these foreclosures process

[9:13] through. And so we're going to be seeing

[9:16] skyrocketing inventory from now for a

[9:18] long period of time until prices come

[9:20] down. And this is just for the US. Now,

[9:23] new homes in the south for sale are

[9:25] above the 2008 numbers. It's already

[9:30] worse and we haven't felt the pain yet.

[9:32] This is why we're saying it's going to

[9:33] be worse than 2008. Now, Florida

[9:36] specifically, this is not compared to

[9:38] 2008, but just prior to, you know, the

[9:42] inflation that came through in 2020,

[9:44] 2022. We are now have skyrocketing

[9:47] inventory every single year. It's

[9:49] starting to spike. We expect it to

[9:51] continue to move up as builders finish

[9:53] their pipelines. There's entire

[9:55] communities that are basically sitting

[9:56] vacant at this time. It's the same

[9:57] problem with multif family. They

[9:58] overbuilt multif family. Florida still

[10:00] got a lot of land to develop and

[10:02] builders went wild and they thought that

[10:04] relocations would continue for a long

[10:07] period of time so that way they could

[10:09] continue to build but you know

[10:11] relocations are down 80% from the peak

[10:13] and that's the big issue. Here's the

[10:15] price change by metro. Obviously you can

[10:17] see all areas of the country are doing

[10:20] completely different from each other.

[10:21] This is one year change in metro level

[10:23] home prices between May 2024 and May

[10:26] 2025. You can see obviously Florida and

[10:29] Texas and the South in general is really

[10:31] struggling and the North is doing just

[10:32] fine. They're actually seeing a little

[10:34] bit of price increases. This is why you

[10:36] don't see on the news, hey, we're in a

[10:38] crisis here because not every state

[10:40] right now is in a crisis yet. It's

[10:42] mostly Texas and in Florida. And for a

[10:45] crash to happen, that's a 30% decline in

[10:47] a lot of areas around Florida. We're

[10:49] already down 10 to 15 to 20% depending

[10:51] on where it is and if they're competing

[10:53] with new construction. This is really

[10:55] bad. So existing home sales are as weak

[10:58] today as they are in 2008 and it's

[11:01] hasn't even got started yet. Here you

[11:03] can see the data that came out in 2005.

[11:05] This is May 2005. This is how many

[11:07] monthly existing home sales occurred

[11:09] during that month. So you can see in

[11:11] 2008 it was 403. Right now it's 389. So

[11:14] it's worse than that time period. And we

[11:17] expect it to continue to get worse going

[11:19] into the end of the year. Once we see

[11:20] seasonality hit, we're going to see a

[11:22] massive slowdown. We're telling realtors

[11:24] everywhere, save your cash. Get as many

[11:26] of your sellers sold before August,

[11:27] before school starts, because it's going

[11:30] to be a bloodbath come the end of the

[11:32] year with tons of inventory coming in,

[11:34] demand dropping, and rates are not

[11:37] coming down. Even though you see the

[11:38] 10-year Treasury come down, interest

[11:40] rates are not coming down. So, let's

[11:41] talk about that. Existing home sales are

[11:44] down 40% from the peak. And as you can

[11:47] see, we are at the '08 numbers here. So,

[11:49] just another good way to look at it. So

[11:50] existing home sales are just as bad as

[11:53] we were during the '08 crisis. One of

[11:55] the things that spread the basically the

[11:58] affordability crisis was these

[12:00] institutional investors came in and

[12:02] purchased so many homes from 2012 all

[12:04] the way up till 2022. 36% of those

[12:07] institutional buyers own homes in these

[12:09] six markets, right? Charlotte, Atlanta,

[12:11] Tampa, Houston, Dallas, and Phoenix.

[12:14] These are areas where they can build

[12:15] cookie cutter stuff in the south where

[12:17] people are relocating to. they saw the

[12:19] population growth. Now, in Jacksonville

[12:21] was one of those cities as well. You can

[12:23] see here on the map, the reality is that

[12:25] the institutional buyers stopped buying

[12:28] in 2020 once they saw the interest rates

[12:30] increase. They could no get longer get

[12:32] cheap financing for the properties, make

[12:34] the numbers make sense on paper. And we

[12:37] think if rates continue to move up,

[12:38] obviously that's going to completely

[12:40] slow the market. And I don't see a

[12:43] situation where interest rates would

[12:45] come down because the demand for

[12:46] mortgage back securities is simply not

[12:49] there. And we're we can look into to

[12:52] that data as well. And the biggest

[12:54] issue, we referenced this in the

[12:55] beginning of the video of why it's worse

[12:57] is that the poor just keep getting poor.

[12:59] Their middle class is falling apart. The

[13:01] bottom 50% of Americans share 3% of the

[13:05] wealth. These wealth numbers are just

[13:09] mind-boggling. Or do you guys see it

[13:10] too? comment below like like all the

[13:12] money is going to the top. And this is

[13:14] why trickle down economics, you know, it

[13:17] works a little but not enough. It

[13:18] doesn't make it to the people who need

[13:20] it at the bottom. So there's 166 million

[13:23] Americans that, you know, share this

[13:24] percentage of the wealth. I also saw

[13:26] that the average 50-year-old's net worth

[13:28] is like $56,000. So there's no way

[13:30] there's no path for them at this point

[13:32] in their career and life to save enough

[13:34] money to be able to retire. They're

[13:36] going to have to work the rest of their

[13:38] life. And this is a problem. And

[13:40] obviously if you can't make the housing

[13:41] payments, which you know 20 to 30% of

[13:44] the money that's coming in goes straight

[13:45] to the housing payment. If housing

[13:47] payments don't come down, then they're

[13:48] really not going to be able to build

[13:49] wealth. It's now frankly cheaper to rent

[13:53] right now. So I have friends coming to

[13:54] me, John, I want to buy this house. I

[13:55] want to buy this house. I tell them,

[13:57] wait until the end of the year. You

[13:58] really need to negotiate. You need a top

[14:00] agent in your marketplace to be able to

[14:02] help you be strategic because if you buy

[14:03] at the wrong time, you could be stuck

[14:05] with that thing for a long period of

[14:06] time. No one wants to lose money. I

[14:08] mean, you could lose be losing one to

[14:09] two years worth of salaries. And I'm

[14:11] talking people out of buying right now

[14:12] and and to wait and to to be careful.

[14:15] Now, if you need somebody to help you in

[14:17] your market, let reach out to me. You

[14:19] can look at my email and the notes, make

[14:20] a comment, and I'll reach out to you. I

[14:22] can connect you with others. I've done

[14:24] that many times already since starting

[14:25] this YouTube channel. So, I appreciate

[14:27] you guys reaching out. Happy to help.

[14:29] But buying a home in 2025 costs 43% more

[14:33] than renting one. And rents are now

[14:35] coming down, which is wild. So, the

[14:37] premium for home ownership has been

[14:38] elevated for three years straight and

[14:40] now it's looking to to change.

[14:42] Hopefully, that comes down pretty soon.

[14:44] And a lot of builders, what they're

[14:46] doing is they're selling their inventory

[14:47] just to have them turned over as rentals

[14:50] because they have to find some way to

[14:51] get cash flow off of the property

[14:53] because they a lot of them have debt

[14:55] backing it. Their taxes obviously is

[14:57] starting to depreciate. They need to be

[14:59] taken care of. They're not taking care

[15:00] of the lawns and things like that. But

[15:01] it is frankly for consumers it's cheaper

[15:04] to rent now than to buy.

[15:07] This is the federal funds effective

[15:09] rate. So everybody in the world thought

[15:11] they were so smart and so successful by

[15:14] buying real estate and holding it for a

[15:16] long period of time. What actually

[15:17] happened was that interest rates came

[15:20] down for a 40-year period. And now

[15:23] they're reverting back to the mean which

[15:25] is frankly even higher than it is today

[15:28] probably eight or nine%. and they're

[15:30] saying, "What the Fed, what is the Fed

[15:32] doing? They're going to collapse the

[15:32] economy. They're raising interest

[15:34] rates." We've been lowering interest

[15:36] rates from all the way up to like 18%,

[15:39] you know, all the way down to zero. And

[15:41] we've had that period, look at this,

[15:43] like to zero. Zero interest rate policy.

[15:46] Obviously, that's going to inflate every

[15:47] single asset that is purchased. So,

[15:49] everybody looks like they're geniuses,

[15:50] but the reality is the Fed just bailed

[15:52] out everybody who owns assets during

[15:54] tough periods of time. And we'll

[15:56] probably continue to see this cycle

[15:58] continue as the dollar basically becomes

[16:00] worth nothing. I read somewhere that the

[16:03] dollar is worth 24% less since 2020

[16:06] already. And that those numbers are

[16:08] quite staggering. And everyone thought

[16:09] they were geniuses. This is the interest

[16:11] rates coming down. Right? Here's the

[16:13] 30-year fixed mortgage rate 1971 to

[16:17] present. And you can see just rates

[16:19] dropping, dropping, dropping, dropping,

[16:21] dropping. And then obviously rates

[16:22] coming up and prices start coming down.

[16:25] Everything in real estate is a function

[16:26] of payment. So if if the payment goes

[16:29] up, then it makes it not like it just

[16:31] lowers your buyer pool. And if there's

[16:33] more inventory because the builders are

[16:35] building, then you have a you have a

[16:37] double whammy in that situation.

[16:39] Frankly, 60% of people are unable to

[16:42] afford a house under three over

[16:44] $300,000, which is crazy to me. So this

[16:47] is the median price home in 2025 is

[16:50] 459,826.

[16:54] So that's a lot of people being unable

[16:57] to purchase. So we don't have a

[16:59] inventory problem. We have an

[17:00] affordability problem and we're not

[17:03] building inventory under $300,000 in a

[17:05] lot of cases or in areas that have a

[17:07] median income that's going to be able to

[17:09] support $300,000. Here's the payment.

[17:12] This chart is mind-boggling. Back in the

[17:15] day it was, you know, 1,500. Back in

[17:17] 2020, it was $1,500 for your housing

[17:20] payment for a median price home. And now

[17:23] it's 2,800. So $1,300 spread in just 5

[17:27] years. For a lot of people, that's

[17:29] almost double, right? You know, I was

[17:31] looking at one of the apartments that I

[17:32] rented, you know, even a decade ago, and

[17:34] it's it's up 80 90%. I don't know how

[17:37] people graduating from college will be

[17:38] able to rent even. It's kind of

[17:40] terrifying. And the pay is not keeping

[17:43] up with productivity. So we're seeing a

[17:44] ton of productivity gains for employees,

[17:47] but the hourly pay is only up 32%. So

[17:50] people are more productive. A lot of

[17:52] people are working longer after hours

[17:53] due to technology, but the hourly pay

[17:55] has been lagging. So productivity has

[17:57] grown 2.7 as much as compensation for

[18:00] workers. So basically the way you can

[18:02] think about it is one-third of the gains

[18:03] go to the worker and 2/3 of the gains go

[18:05] to the business. And so that's just how

[18:08] it is. And unfortunately that's going to

[18:10] impact housing if people aren't paid as

[18:12] much. Home price to median income ratio.

[18:15] This is why it's worse. It's all the way

[18:18] past the housing bubble when you look at

[18:20] it from a household income ratio

[18:21] perspective. So guys, things are already

[18:23] worse and it's getting worse every

[18:25] single week that we're tracking this

[18:26] data. And the educated unemployment is

[18:28] going up. Obviously, employment is going

[18:29] to be a big factor for first-time home

[18:31] buyers. For these uh educated folks

[18:34] here, ages 20 to 24, 25 to 34, and 35 to

[18:38] 44. The unemployment is starting to move

[18:40] up a little bit after this spike during

[18:43] those years. Now, jobless claims are

[18:45] also moving up. So this is from 2022,

[18:47] right? We had it we had it come down a

[18:49] lot and now it's starting to move up

[18:50] very quickly. So this is the highest

[18:52] since November 2021, the US continued

[18:55] jobless claims four-week moving average.

[18:57] We expect there to be more job loss

[18:59] coming through. Powell came out today

[19:01] and said that he is not have any plan to

[19:03] reduce the rates. Basically, you know,

[19:05] he does not see this impacting housing

[19:07] supply in the future and things need to

[19:09] revert back to normal. So, at least

[19:11] until May of next year, as long as Pal's

[19:13] in charge, it's likely that he's not

[19:14] going to do any favors for housing. And

[19:15] then, frankly, even if the Fed funds

[19:18] rate is reduced, that does not mean that

[19:20] the there's going to be more demand for

[19:22] mortgage back securities and that

[19:24] mortgage rates will come down. The Fed

[19:26] is not going out there right now and

[19:27] buying a massive amount of mortgage back

[19:29] securities to help the housing market.

[19:31] They're letting it collapse as shelter

[19:33] is the one number one factor in

[19:35] component for, you know, inflation. So

[19:38] the job issues continue to get worse. So

[19:40] it's deteriorating. Permanent job losers

[19:42] reached 1.92 million in May, the highest

[19:45] in four years. The number of people

[19:47] receiving unemployment benefits was the

[19:49] most in four years and both have been

[19:50] consistently rising over the last three

[19:52] years. The other thing that's getting

[19:54] which is interesting is the banks are

[19:56] tightening lendered stand lending

[19:57] standards. This comes from Braavos

[19:59] Research. Uh banks are tightening

[20:01] lending standards on the rise again. and

[20:03] tighter credit conditions would be a big

[20:05] headwind for the economy and the stock

[20:06] market and really for for real estate as

[20:09] well. And demand is waning for the MBS.

[20:12] As I noted, mortgage rates rose 1% in

[20:15] the last time the Fed delivered a series

[20:17] of rate cuts. So, we are no longer

[20:19] correlating with the Fed funds rate.

[20:21] Right? People don't want to put their

[20:23] money back in housing when we have all

[20:25] these headwinds in the way, but they're

[20:27] fine with reducing the Fed funds rate,

[20:28] which is basically the overnight

[20:30] borrowing rate for the banks. And where

[20:32] there's speculation, now there's pain.

[20:34] So, this is the one-year change in home

[20:36] prices at America's largest 50 metros

[20:38] between May 2024 and May 2025. The

[20:41] highest concentration of institutional

[20:44] investors, right? Tampa, Dallas,

[20:45] Phoenix, Atlanta, Houston, Charlotte,

[20:47] just like we saw in that chart. Here's

[20:49] Jacksonville. These are the areas that

[20:51] will likely get hit the hardest. And

[20:54] this I think this chart basically

[20:55] summarizes it all where the areas where

[20:57] there was massive speculation of house

[20:59] prices are now starting to fall. The

[21:01] areas that did not have that massive

[21:03] spike in appreciation, they're just

[21:05] getting the regular 4% 3% trend line and

[21:08] people are still able to purchase

[21:10] because the prices did not go up that

[21:12] much. So it was a speculative bubble

[21:14] caused again by the Fed's policies of

[21:16] zero interest rates and closed sales.

[21:18] You know, it's worse than it was in

[21:20] 2008. Just to kind of compare to 2019

[21:22] before the 2020 period, basically, you

[21:25] know, in Jacksonville, we're down 22.8%

[21:29] in the number of closed sales versus

[21:31] 2019. 2019, I thought there was going to

[21:33] be a recession and I think we were

[21:35] headed into one. And then, you know, it

[21:38] just totally spiked with what interest

[21:40] rates did. Again, housing is a function

[21:42] of payment. And part of that, the

[21:44] biggest part of that is really what's

[21:46] your interest rate? Where are m

[21:47] Americans moving from in 2024? This is

[21:51] pretty interesting. And I see that

[21:53] people are still moving to Texas and

[21:54] Florida, even South Carolina. Look at

[21:57] that. And people are leaving the north

[21:58] in the west to go to these lowerc cost

[22:01] areas. But the reality is in 2025, we're

[22:04] starting to see this really slow down.

[22:05] The number of relocations are drastic.

[22:08] We see the number. We can tell this by

[22:10] the amount of people who click on

[22:11] Zillow. Leads are down like 50% from the

[22:15] years prior because what do you do if

[22:16] you're out of town? You got to click on

[22:17] Zillow. You don't know a local realtor.

[22:19] And so, you're going to go find somebody

[22:21] on that website or some of the other

[22:22] websites. The leads are down very, very

[22:25] drastically and Zillow is hurting from

[22:27] that. So, with that, look, what we want

[22:29] to do is we want to have a long-term

[22:31] focus. You know, down markets where the

[22:33] foundation is set during the next

[22:34] upturn. partner with the best people out

[22:37] there in the marketplace. Grit is the

[22:38] key. Get the information that you need.

[22:40] Comment below. What do you guys see

[22:42] happening in your market? Do you expect

[22:44] this to be worse than '08? I certainly

[22:45] do. In a lot of ways, this is already

[22:48] worse than 2008. Comment below. Is it

[22:51] worse than 2008 in your market? I think

[22:53] it's going to be different for each one

[22:54] of us, but I can tell you in Florida, it

[22:56] is going to be an absolute blood bath. I

[22:58] can absolutely see prices coming down 30

[23:01] to 40% from here. Thanks so much for

[23:03] following. If you want more notes,

[23:04] subscribe to my Substack. The I share

[23:07] stuff in there that I can't share on

[23:08] here just because of the algorithm. So,

[23:10] reach out to me and happy to get you

[23:12] connected into our system. See you guys

[23:13] later.

Jon Brooks
ArtistJon Brooks

Jon Brooks teaches Stoicism as a daily practice — not as philosophy you read about, but as something you train, the way you'd train a skill in the gym or on the mat.

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Housing-affordabilityConsumer-debtEconomic-crisisReal-estate-marketFinancial-analysis

Got Questions?

Frequently Asked Questions

Yes, from a consumer perspective. While price and mortgage rate charts look similar to 2006, consumer debt has exploded 28% (from $13.8 trillion to $17.7 trillion), auto loans doubled, student loans increased 167%, and median home buyer age is 38—usually relying on inheritance. The buyer itself is fundamentally weaker.
Government loan loss mitigation programs—FHA, VA, and conventional programs—have suppressed foreclosures for years. As these programs expire, foreclosure rates (currently masked as 1% but representing 49% of loans) are expected to spike significantly in coming months.
Increasingly not. A home that cost $246,000 in 2006 costs $416,000 today, with mortgage rates nearly identical at 7%, tripling the monthly payment. Median home buyer is now 38 and most require inheritance or parental money to close. Working-age local buyers are largely priced out.
33% of recent mortgages involved borrowers claiming they'd occupy the property while actually intending it as rental or Airbnb investment. These investors bought four-to-eight homes for cash flow but are now stuck with rising costs (insurance, taxes, repairs) and can't exit affordably at 6-8% in transaction fees.
Institutional buyers had propped up demand during 2012-2022, stabilizing prices. As affordability collapsed and consumer health weakened, they exited. With that backstop gone, the market depends solely on retail buyers who are debt-strapped, priced out, and facing job uncertainty.
Brooks suggests corrections of 30-40% in overheated regional markets like Florida, Texas, and the Southeast, where inventory is already skyrocketing. National corrections may be more moderate, but significant price declines appear inevitable as affordability pressures mount.
The data suggests waiting. Prices likely need to fall substantially to match actual purchasing power and local wage levels. Renting while monitoring inventory growth, builder earnings, and jobless claims allows entry at more sustainable prices rather than catching a falling knife.

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