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Liza van der Veeken is an online program specialist who helps entrepreneurs turn a digital folder of lessons into a learning experience that people want to finish. Her focus is on didactics, onboarding, flow and the way a program feels from the first click to the last module.
Her approach comes from two sides. As a customer, she bought and followed dozens of online programs from well-known names and finished fewer than 15% of them. In her experience the content was rarely the problem. The structure was shaky and the experience was missing. As a HBO teacher in the nursing program (Verpleegkunde), she was given the task of getting first-year students excited about evidence-based practice, and she learned that what matters is not what you offer but how you let it land.
Before that, she worked for more than ten years as a psychiatric nurse, where, in her words, really seeing people became second nature. She brings that together with her teaching background and her work as an entrepreneur.
Liza also hosted the 100% Lefwijf Show, all 379 episodes of it, with many well-known guests. She organized two Lefwijf Events, including firewalks, and shared the stage with other speakers. In 2023 she published the book Kind, ik hou (niet) van jou, about her postnatal depression, which she came to see as a gift. She has spoken about her story in media including Ouders van Nu, Flair, WENDY Online, the AD and RTL Nieuws. Her Insight Timer page describes her as a happiness expert.
Worth Knowing
Liza van der Veeken is a Dutch online program specialist, meditation teacher, former psychiatric nurse, and author who addresses a specific structural problem in contemporary education: most people don't finish the online courses they start. Working from her experience as both a frustrated customer (finishing fewer than 15% of the dozens of programs she's purchased) and an educator (teaching evidence-based practice to first-year nursing students in the HBO nursing program), she's learned that the content usually isn't the culprit — the structure, sequencing, and experience are. Her decade-plus background in psychiatric nursing gave her a learned facility for really seeing people, understanding what makes them disengage or engage, which she's channeled into helping entrepreneurs design learning experiences that people want to complete. She treats course design as simultaneously a didactic problem and a human problem, not just a technical or marketing one, which resonates with creators tired of generic learning platforms and clickthrough metrics. People care about her work because it takes seriously the gap between what's offered and what lands, between content and context.
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