Ticket Categories transforms complex ticket pages into clean, scannable groups using collapsible accordion sections. Events with 25–50+ ticket types see dramatically higher cart abandonment without organization. One BrightStar partner reduced their visible ticket list from 48 options to 6 categories — resulting in a 27% higher conversion rate and 40% fewer support emails.
How to Enable
Activate Ticket Categories for any event:
- 1Navigate to Event Dashboard → Event Settings → Display
- 2Toggle on "Ticket Categories"
- 3Create category names (e.g., "Festival Passes", "Camping", "Workshops")
- 4Drag existing tickets into categories using the visual organizer
- 5Optionally add icons and descriptions to each category
- 6Changes save automatically and appear on your public event page instantly
Category Configuration
{
"ticket_category_active": true,
"categories": [
{
"name": "Festival Passes",
"icon": "🎫",
"description": "Full event access passes",
"ticket_ids": ["tkt_001", "tkt_002", "tkt_003"],
"sort_order": 1
},
{
"name": "Camping",
"icon": "⛺",
"description": "On-site camping options",
"ticket_ids": ["tkt_004", "tkt_005"],
"sort_order": 2
},
{
"name": "Workshops & Add-ons",
"icon": "🧘",
"description": "Enhance your experience",
"ticket_ids": ["tkt_006", "tkt_007"],
"sort_order": 3
}
]
}Buyer Experience
Accordion Interface Buyers see collapsed category headers with ticket count. Clicking expands to reveal the tickets within. Each ticket shows name, price, and brief description.
Uncategorized Tickets Tickets not assigned to any category still appear below the organized sections. Nothing is hidden — you maintain complete control.
Strategic Ordering Position highest-margin tickets at the top of each category. Items appearing first receive significantly more attention. Combine with abandoned cart recovery for maximum conversion.
Customization Options
Each category supports:
- Custom name (e.g., "Weekend Festival Passes", "Glamping & Camping")
- Optional description explaining what's included
- Visual icon for instant recognition (emoji or system icon)
- Drag-and-drop reordering between and within categories
- Unlimited tickets per category
- Real-time preview of buyer experience
Conversion Impact
27% Higher Conversion
40% Fewer Support Emails
48→6 Simplification
Plan Availability
Elevate ($0.89 + 1.85%) Ticket Categories, abandoned cart recovery, visitor recovery, tip jar, affiliate engine.
Amplify ($1.79 + 3.7%) Everything in Elevate plus AI marketing, 350K+ buyer network, priority support.