How to Use Upsells & Add-ons
Offer VIP upgrades, meal plans, and workshops at checkout — then let BrightStar automatically promote your related events across 5 post-purchase touchpoints. Most organizers see 5-10% more revenue with zero extra ad spend.
What Are Upsells & Add-ons?
Two complementary features that increase revenue at different points in the attendee journey
Checkout Add-ons
Extras offered during checkout — VIP upgrades, parking, meal plans, workshop passes. Presented in a pop-up modal after adding tickets to cart.
Before paymentEvent Upsells
Related events shown after purchase — on the confirmation page, in the confirmation email, and in 3 reminder emails. Fully automatic.
5 post-purchase touchpointsHow to Set Up Checkout Add-ons
Add-ons are created as ticket categories — here's how
Open Your Event Dashboard
Navigate to the event you want to add extras to. Click the Tickets tab in the sidebar.
Create a New Ticket Category
Click Add Category and choose the Add-on type. Give it a name (e.g., "VIP Upgrade", "Meal Package", "Parking Pass"), set the price, and add a short description.
It Appears Automatically at Checkout
Once saved, the add-on will appear in a pop-up modal when an attendee adds tickets to their cart. They can select it, add it to their order, and pay for everything in one checkout.
- Elevate & Amplify only — this feature requires the Elevate or Amplify plan.
- Managed alongside tickets — add-ons use the same Ticket Categories system, so there's no separate dashboard to learn.
- Non-intrusive — the modal appears at the perfect moment: after commitment to buy, before payment.
- Inventory support — set quantity limits per add-on just like regular tickets.
How Post-Purchase Upsells Work
Upsells are fully automatic — no setup per event required
List More Than One Event
The upsell engine works when you have multiple active events on BrightStar. The more events you list, the more relevant recommendations the system can surface.
BrightStar Handles the Rest
After an attendee purchases a ticket, BrightStar automatically shows your other events across 5 touchpoints: the confirmation page, the confirmation email, and 3 event reminder emails. No campaigns to create, no extra ad spend.
The 5 Touchpoints
What Attendees See
Walk through the add-on and upsell experience from the buyer's perspective
Enhance Your Experience
Select add-ons for your event
Pop-up modal appears after adding tickets to cart
What Organizers Get
Revenue growth on autopilot — here's the impact
5-10% more total revenue
Post-purchase upsells drive incremental ticket sales for your other events — without any advertising spend.
Higher average order value
Add-ons boost AOV by 15-25% on orders that include them. Attendees get a personalized experience; you get more revenue.
Zero extra campaigns
Upsells are embedded in emails attendees already receive. No new email lists, no ad budgets, no campaign management.
Full reporting
Add-on sales appear in your standard ticket reports. See which extras are popular and track conversion rates over time.
Troubleshooting
Common questions and edge cases
Add-ons don't appear at checkout
Make sure the category type is set to Add-on (not a regular ticket type). Also verify the add-on is published and has available inventory.
No upsells showing on the confirmation page
Upsells require at least one other active event on your BrightStar account. If this is your only event, upsells won't appear until you list more.
Feature not available
Upsells & Add-ons require the Elevate or Amplify plan. If you're on Seva, upgrade from your account settings to unlock this feature.
Want to control which events appear as upsells
The upsell engine prioritizes events that share similar categories or audience profiles. Categorize your events consistently for the best recommendations.
Frequently Asked Questions
See the Full Upsells & Add-ons Feature
This guide covers the how-to. For a complete overview including interactive demos, use cases, pricing, and organizer benefits — visit the feature page.
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