How to Use the Affiliate Engine
Turn every ticket buyer into a promoter — automatically. Learn how affiliate links and ecosystem commissions work together to drive passive revenue growth.
What Is the Affiliate Engine?
The Affiliate Engine is a built-in referral system that turns every ticket buyer into a promoter for your event. It works through two key capabilities, both fully automated:
Affiliate Links
Automatic · Every purchase
Every ticket buyer receives a unique referral link in their confirmation email. When someone purchases through that link, the referrer earns a commission — tracked and paid via Stripe. You set the commission rate.
Ecosystem Commissions
Passive · Cross-event
Your ticket buyers see other local events after purchasing. You earn a commission on those sales. Meanwhile, other creators' ticket buyers discover your events too.
How Affiliate Links Work
The affiliate link system requires zero setup from you. Here's what happens automatically with every ticket purchase:
Buyer Purchases a Ticket
When someone buys a ticket to your event, the system generates a unique affiliate link tied to their account. This happens instantly in the background.
Confirmation Email Includes the Link
The order confirmation email includes a “Share & Earn Rewards” section with the buyer's unique affiliate link. They can copy it and share with friends, family, or their social audience.
Clicks and Purchases Are Tracked
Every click on the affiliate link is tracked. When someone makes a purchase through the link, the referral is attributed to the original buyer. All tracking happens automatically — no pixels or code to install.
Commissions Paid via Stripe
The referrer's commission is calculated based on the rate you set in your event settings and paid out through Stripe. No invoicing, no manual transfers. Both you and the affiliate can see earnings in your dashboards.
See It in Action
Walk through the affiliate experience — from the confirmation email to sharing to your analytics dashboard.
Hi Sarah, your tickets are confirmed!
2× General Admission — Sunrise Retreat
Love this event? Share your unique link and earn a commission when friends buy tickets.
Every ticket buyer receives a unique affiliate link automatically
What You See as an Organizer
Real-Time Dashboard
Track active affiliates, clicks, conversions, and total commission payouts — all in one view.
Affiliate Leaderboard
See which affiliates drive the most sales. Identify your best promoters and reward loyalty.
Automatic Payouts
Commissions are calculated based on the rate you set and paid via Stripe. No spreadsheets, no manual transfers.
Ecosystem Insights
See how cross-event discovery drives additional ticket sales. Track commissions from other creators' ticket buyers finding your events.
Troubleshooting
Affiliate link not appearing in email
Ensure your event is on the Elevate or Amplify plan. The Seva (free) plan does not include the Affiliate Engine. Affiliate links are only included in confirmation emails for paid plans.
Commission not showing for a referral
Commissions are attributed when a purchase is completed through the affiliate link. If the buyer navigated away and returned directly (without the link), the referral cannot be tracked. Commission attribution requires the affiliate link to be used at time of purchase.
Feature not available on my account
The Affiliate Engine requires the Elevate or Amplify plan. Go to Dashboard → Settings → Plan to upgrade. The feature activates immediately upon upgrade — no manual configuration needed.
Want to recruit additional affiliates
By default, every ticket buyer becomes an affiliate. If you want to invite specific people (influencers, speakers, partners) as affiliates without them buying a ticket first, you can generate custom affiliate links from your dashboard.
Frequently Asked Questions
Want the full feature overview?
See interactive demos, pricing details, and use cases for the Affiliate Engine on the feature page.
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