How Analytics & Reporting Works
Four specialized dashboards, a custom report builder with 65+ data fields, and instant export to CSV, Excel, or PDF — with zero tracking codes and zero setup.
What Is EveryGetaway Analytics?
EveryGetaway Analytics gives you real-time visibility into every aspect of your event business. From the moment you publish an event, every interaction is tracked automatically — page views, checkout starts, ticket purchases, check-ins, and more. No tracking codes to install, no third-party tools to configure.
Revenue Dashboard
Financial Performance
Total revenue, net revenue, average order value, refund rate, and revenue by source — tickets, tips, merchandise, and donations.
Events Performance
Per-Event Metrics
Tickets sold, fill rate with color-coded capacity bars, page views, and conversion rate for every event in your portfolio.
Audience Insights
Who Attends Your Events
Attendee demographics, geographic distribution with top cities, returning visitor rate, and top attendees by lifetime spend.
AI Insights
Smart Recommendations
Actionable suggestions based on your data — pricing optimization, marketing focus areas, growth opportunities, and retention tips.
How the System Works
Analytics are fully automatic. Publish an event, sell tickets, and your data populates in real-time:
Publish Your Event — Tracking Starts Automatically
The moment you publish an event, EveryGetaway begins tracking every visitor interaction on your event page — views, checkout starts, purchases, and more. There are no tracking codes to install or configure. Analytics are built into the platform.
Data Flows Into Four Dashboards
Your analytics dashboard organizes data into four views: Revenue (financial performance), Events (per-event metrics), Audience (demographics and geography), and Insights (AI recommendations). Each view updates in real-time as tickets sell and attendees check in.
Filter by Date Range or Event
Use the date range picker to slice your data — Last 7 days, 30 days, 90 days, or any custom range. Filter by specific event for granular analysis, or view portfolio-wide metrics across all events.
Build Custom Reports & Export
Open the Custom Report Builder, select from 65+ data fields organized across 6 color-coded categories, and export instantly as CSV, Excel (XLSX), or PDF. Build exactly the report you need — whether it's a sponsor deck, tax summary, or marketing analysis.
Explore Each Dashboard
Walk through each dashboard view — from revenue metrics to AI-powered insights.
Tracks tickets, tips, merchandise & donations
Custom Report Builder
The report builder lets you select exactly the data fields you need. Choose from 65+ fields across 6 categories:
Event name, date, venue, capacity, status
Tickets sold, available, avg price, refunds
Name, email, check-in status, referral source
Gross revenue, net revenue, fees, commissions
Upsells, add-ons, tips, affiliate conversions
Email opens, CTR, social reach, campaign ROI
What Gets Tracked Automatically
Page Views & Conversions
Every visit to your event page is tracked. See how many viewers convert to ticket buyers with per-event conversion rates.
Revenue by Source
Revenue is broken down by tickets, tips, merchandise, and donations. See exactly where your income comes from.
Real-Time Sales Data
Dashboard updates the moment a ticket is purchased. No delay between a sale and it appearing in your analytics.
Attendee Behavior
Track new vs. returning visitors, geographic distribution, top cities, and lifetime attendee value.
Check-In Sync
During events, check-in scans sync across all devices within 500ms. See real-time attendance as people arrive.
Campaign Attribution
On Amplify, track Meta ad performance, email campaign clicks, and marketing ROI with 7-day click / 1-day view attribution.
Analytics by Plan
Analytics scale with your plan. Here's what each tier includes:
- Total tickets sold
- Gross and net revenue
- Per-event performance overview
- Real-time sales updates
- Everything in Seva, plus:
- Advanced analytics dashboards (Revenue, Events, Audience, Insights)
- Custom Report Builder with 65+ fields
- CSV, Excel, and PDF export
- Revenue by source breakdown
- Audience demographics & top cities
- AI-powered insights & recommendations
- Everything in Elevate, plus:
- Campaign-level analytics
- Meta retargeting performance
- Email open & click-through rates
- Geo-targeted audience insights
- Marketing ROI calculations
- Attribution modeling (7-day click, 1-day view)
Troubleshooting
Dashboard shows no data
Verify that your event is published (not a draft) and has received at least one page view or ticket sale. Basic analytics require at least one interaction to populate.
Revenue numbers don't match Stripe
EveryGetaway shows gross and net revenue separately. Net revenue deducts platform fees but not Stripe processing fees. Check that you're comparing the same metric. Refunds are also deducted from net revenue in real-time.
Custom Report Builder is locked
The Custom Report Builder is available on the Elevate and Amplify plans. On the Seva (free) plan, you'll see basic analytics only. Upgrade to Elevate to unlock custom reports and CSV/PDF export.
Audience data seems incomplete
Audience demographics are populated from ticket purchase data. Anonymous page visitors are counted in views but not in audience insights. The more ticket sales you have, the richer your audience data becomes.
Frequently Asked Questions
Want the full feature overview?
See interactive demos, pricing details, and use cases for Analytics & Reporting on the feature page.
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